A unique display ad format, the footer ad provides premium placement on publisher websites and guarantees impression in a prominent location.
It consists of a slide bar that is exhibited horizontally across the bottom of a webpage above the content.
As compared to a standard banner ad, the Footer ad is more effective since it maintains its position in the browser as the visitor scrolls down the page.
Thanks to its unique location, the Footer Ad yields a higher CTR (1%-3%) than standard IAB ads. It is very effective when combined with frequency capping to reach more daily unique visitors.